Q: Why are your organic flour products changing?  A: Wholegrain Milling has made the decision to discontinue their organic flour range. While this wasn't our decision, we've worked to find the best replacement so we can continue offering a high-quality range of certified organic flour.

A: No, Honest to Goodness remains committed to offering certified organic flour. As part of this transition, we'll be introducing Kialla Pure Foods, a trusted Australian producer of certified organic flour, as our new supplier & we will continue to offer the Honest to Goodness branded range of flours.

Q: Can I still buy my usual Wholegrain Milling flour? 
A:  At the time of writing this, most products have sold out.  As products sell through, we will gradually replace them with the closest Kialla equivalent, where available. We will also continue to stock the Wholegrain Milling Sustainable Flour range, so customers will continue to have access to both sustainable and certified organic flour options.

Q: When will Kialla flour be available? 
A: Most will be available by the end of November 2026. 

Q: Why did you choose Kialla? 
A: Kialla Pure Foods is a trusted Australian producer of certified organic flour with a long-standing reputation for quality. Their commitment to premium organic products aligns with our values, and we're confident they'll provide an excellent replacement for our current range.

Q: Will the flour be the same? 
A: While the brand and packaging will be different, Kialla flours are certified organic and made from quality Australian-grown grains. There may be slight differences depending on the product, but we're confident you'll continue to enjoy the same high standard of quality.

Q: Will all of the current products have a replacement? 
A: We have worked to source suitable replacements for the majority of our current organic flour range. While most products will have a Kialla equivalent, some pack sizes or product varieties may differ. Find more information here

Q: Will you still stock Wholegrain Milling products? 
A: Yes. We will continue to stock the Wholegrain Milling Sustainable Flour range, so customers will continue to have access to both sustainable and certified organic flour options.

Q: Will prices change? 
A:  Yes. Pricing for the Kialla organic flour range differs from the previous Wholegrain Milling range, reflecting the cost of sourcing and producing premium Australian certified organic grain and flour. Organic grain is grown in smaller quantities than conventional grain, and increasing demand, limited supply and rising farming and production costs all contribute to the price of high-quality Australian organic flour. 

Q: Will there be any gaps in availability? 
A: We expect a smooth transition. Our current Wholegrain Milling stock will continue to be available while the new Kialla range is introduced, helping to ensure continuity of supply.

Q: Will there be any new products or pack sizes available? 
A: Yes. We are expanding our certified organic flour offer with new products and additional pack sizes. This means customers will have access to a broader range of organic flour options, including more retail-size products, providing greater flexibility and more purchasing choices to suit different needs and occasions. Check out our full range of flours here